The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Elevator
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Red Noses. Red Button.
Agency: Demner, Merlicek & Bergmann / Vienna
Client: RED NOSES Clowndoctors Category: Interactive Advertising / Other Interactive Media - Single
Giferator
Agency: Heat / San Francisco + Grow / Norfolk
Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single
Cleverbuoy
Agency: M&C Saatchi / Sydney
Client: Optus Category: Interactive Advertising / Other Interactive Media - Single
Movie Emoji
Agency: Ogilvy & Mather Singapore / Singapore
Client: SingTel Category: Interactive Advertising / Other Interactive Media - Single
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151127A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151128A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151129A
Award:
2015 Interactive Silver Pencil
Agency:
Publicis Brasil / Sao Paulo - SP
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150928A
Award:
2015 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Elevator
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151130A
Award:
2015 Interactive Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
RED NOSES Clowndoctors
Title:
Red Noses. Red Button.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150303A
Award:
2015 Interactive Merit Award
Agency:
Heat / San Francisco + Grow / Norfolk
Client:
Electronic Arts & Google
Title:
Giferator
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150515A
Award:
2015 Interactive Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Optus
Title:
Cleverbuoy
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150718A
Award:
2015 Interactive Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
SingTel
Title:
Movie Emoji
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
150866A